12 JANUARY 2014, VOL. 6, NO. 1


12 JANUARY 2014, VOL. 6, NO. 1, PAGES 94-104.

About the Cover: Logos are typical multimodal discourses combining languages, pictures, colors and so on with spatial distribution and often used in propagandizing a city. Lanzhou, the provincial capital city of Gansu Province in north-west China, released two logos about the image and the tourism successively to propagandize the city. Images and words can work together to create a synergic effect of propagandizing the city, and multimodality is an effective way to present such information about the characteristics of a city in meaning-making process of logos. Through the interaction of these different semiotic elements, the logos express much more abundant information than separate ones. (See page 100).

Table of Contents

► Cover (Only PDF is available)

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Editors (Only PDF is available)

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Contents (Only PDF is available)

Science Insights 2014; 6(1): page i.

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Worldwide break news are selected.

Chinese Unmanned Spacecraft Landed on Moon (Shanghai, CHINA)

Antarctica May Contain Diamonds (Canberra, AUSTRALIA)

United Nations Calls for End to Excessive Electronic Spying (Geneva, SWITZERLAND)

Is Halley’s Comet Really Associated with the Famine 1 500 Years Ago (San Francisco, USA)

Cancer Immunotherapy: Breakthrough of the Year (Washington DC, USA)

Europe Launches Billion-Dollar Milky Way Telescope (Paris, FRANCE)

Japan Researcher Built Device to Transmit “Force” (Tokyo, JAPAN)

Science Insights 2014; 6(1): 94-96.

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Recent representative literatures are highlighted.

PUBLIC HEALTH: It Is Time to Stop Using Supplements Everyday

BIOPHYSICS: Viscosity and Drag Force are Involved in Organelle Transport

MEDICINE: Vitamin D and Chronic Obstructive Pulmonary Disease

NEUROSCIENCE: Neural Prosthesis for Brain Function Restoration after Brain Damage

Science Insights 2014; 6(1): 97-98.

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By Giorgione (Giorgio da Castelfranco) (Italy)

Science Insights 2014; 6(1): 99.

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A Multimodal Discourse Analysis of Two Logos about Lanzhou China

By Junbang He, Shunliang Shi

Science Insights 2014; 6(1): 100-104.

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► Author Information (Only PDF is available)

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