The Development of Mobile Short Video Communication in the Context of the Mobile Internet

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Published Jan 17, 2022
DOI https://doi.org/10.15354/si.22.re011

Huixia Wang  
School of Educational Sciences, Jiangsu Second Normal University, Nanjing 210013, Jiangsu, China

Sa Yang
National Engineering Research Center for E-Learning, Central China Normal University, Wuhan 430079, Hubei, China

Zhaoxia Dai
Huanggang Normal University, Huanggang 438000, Hubei, China

Abstract

In the context of the mobile Internet, continuously upgraded media and increasing numbers of terminal devices has enabled information communication to become instant and abundant. The lifestyle of the public has also changed with the evolution of the Internet. The public’s growing enthusiasm for watching short videos on smart phones are one example. This paper discusses changes in the communication environment, namely the concept and development of mobile short videos. Application of Lasswell’s “5W” model to mobile short video communication, is used to analyze this form of communication, using Meipai, a Chinese mobile short video application, as a case study. Suggestions for potential development in this area are also considered.

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Keywords

Mobile Short Video, Communication, 5W Communication Model, Disseminator, Audience

Supporting Agencies

The innovative research of animation creation inheriting National Culture (Project #: 2020SJZDA029), university philosophy and social science research major project in Jiangsu; and Research on classroom teaching evaluation based on the model of one school with multi-point delivery (Project #: 19Y120), Humanities and Social Science Project of Hubei Education Department.

References
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3. Wang XH, Ren YT. New features and problems of short video production in china. News Front 2016; 2016(17):4. DOI: https://doi.org/cnki:sun:xwzx.0.2016-17-034

4. Lasswell H. The Structure and Function of Communication in Society. Beijing: Communication University of China Press. 2013.

5. Liang J. Analysis on Lasswell’s 5W Model -- in the case of TV Column “Half the Sky”. Knowledge Econ 2013; 2013(3):1.

6. Live Channel-Meipai. Retrieved from: http://www.meipai.com/live. 2017-12-13.

7. Zhong JJ. The art of mobile digital images. Qufu Norm Univ 2010. DOI: https://doi.org/10.7666/d.Y9014568
How to Cite
Wang, H., Yang, S., & Dai, Z. (2022). The Development of Mobile Short Video Communication in the Context of the Mobile Internet. Science Insights, 40(1), 421–426. https://doi.org/10.15354/si.22.re011
Issue
Vol. 40 No. 1 (2022)
Section
Review
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